On Taking Back Your Data
Kaliya Hamlin, or Kaliya Identity Woman, as she’s known, is a driving, entrepreneurial force for a new kind of ethical data economy: One that puts control of our personal information back into the individual’s hands. Join Fast Company reporter Sydney Brownstone as she chats live with Kaliya on Friday, February 7th at 1pm Eastern.
Over the last decade, the Big Data economy has shaped bits and pieces of our personal identities into powerful, traded commodities in a multi-billion dollar online market. But as we increasingly rely on virtual interactions for banking, healthcare, and employment, how will our commercialized digital ghosts come back to haunt us?
Kaliya Hamlin, or Kaliya Identity Woman, as she’s known, is a driving, entrepreneurial force for a new kind of ethical data economy: one that puts control of our personal information back into the individual’s hands. Kaliya runs the Personal Data Ecosystem Consortium, a network of companies and innovators focused on making ethical data use good for business.
Join us on Friday, February 7th at 1pm (ET) for a live Q&A with Kaliya -- you can start submitting your questions using the "Make a comment" box below.
Be sure to read Sydney Brownstone's recent piece in our World Changing Ideas issue: Your Data Is Yours, But Can You Take It Back?
Kaliya Hamlin, or Kaliya Identity Woman, as she’s known, is a driving, entrepreneurial force for a new kind of ethical data economy: one that puts control of our personal information back into the individual’s hands. Kaliya runs the Personal Data Ecosystem Consortium, a network of companies and innovators focused on making ethical data use good for business.
Join us on Friday, February 7th at 1pm (ET) for a live Q&A with Kaliya -- you can start submitting your questions using the "Make a comment" box below.
Be sure to read Sydney Brownstone's recent piece in our World Changing Ideas issue: Your Data Is Yours, But Can You Take It Back?
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The best diagram of what is going on today with data collection and usage is this from the FTC - www.ftc.gov It highlights how data from the individual at center goes to the data collectors then to data brokers then to data users and back to affect the person who is in the middle - all that happens without our awareness or consent.
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Following up on what Kaliya just said, Dr. Latanya Sweeney, Chief Technologist at the FTC, has been trying to track where all of our "digital breadcrumbs" go. Just to get an idea of where your data goes, say, after you're hospitalized, she created a "Data Map" to show us some of the links in the chain.
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As you can see, patient discharge data can move from hospitals all the way to big banks, to websites, to real estate companies, and hell, to law firms. These organizations buy up bundles of this "anonymized" data about us. But let's move onto what rights we do have. Kaliya, as a consumer, what kind of rights about my data should I have?
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The GAO this fall published a report about how the data brokering industry works and Senator Rockefeller followed it up with a report as well.
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Then we also need to rethink how all the businesses that have data about me - that I never interact with directly behave. The White House privacy recommendations from about a year ago talk about mandating the right to see and change the data that third parties have about us.
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Why do I have to be "stalked" by "trackers" to have meaningful advertising. This is just such a 1995 way of doing business with "cookies" - why not put me the person at the center of my data life. I know the most about me - I use "agents" to help me interact with firms that might have something I want to buy - I let advertising "in" to my field of vision based on a profile I shape - with my data, I have in my data bank and the "agent" has a fiduciary duty to ME.
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As far as the current services offering "Protection" they are kind of all saying STOP ALL BUSINESS AS WE KNOW IT! and blocking and "fighting" the advertising world. Companies in our consortium are thinking how do we make a business a service that creates value for people, works in their best interest AND can interact with a market that wants to connect to potential consumers (the business in between also needs to make $) They are thinking more like organic farmers or non-sweatshopped produced clothing. They believe they can make money AND be good - they are not mutually exclusive.
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I think the usability of the tools for data banking will get easier for people. This is already the case - the companies building products have improved things a lot in the past few years. You also have telco's considering how they become personal data banks for people with market testing going on in Europe.
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The World Economic Forum has been hosting a conversation for the last 4 years on this you can see here.
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If you look at all 3 of these reports (there is a 4th on telco's specifically) and the inside cover "who helped" will give you a sense of the companies circling around the airport of these ideas. One reason big companies (other than Google and Facebook) are interested is because it could rebalance the market - these new ways of interacting with people are also, when you think about it, risky. Big telcos are super super risk averse.
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Hi Kaliya, what do you think is the value prop for business to adopt any kind of data-bank, controlled by users. I understand the drive from consumer, but I am not sure business will adopt the ecosystem. Please help with adoption data or what moves the needle for the business.
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You know Google and Facebook have on interest in new models. They have created a web model where they ARE between people and all businesses who might want to interact with them - If you were them would you want to change that. I often say we don't have one bank in the world why would have one (or two) social networks. All companies that are not Google and Facebook have an incentive to create more dynamics in the market place that empower people and create a competitive market.
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We're running out of time, so I think that's the last question we'll take. If you want to follow Kaliya for updates on new businesses adopting this mindset, follow her on Twitter @IdentityWoman. You can also check out her website at www.identitywoman.net.
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Thanks everyone. Happy to continue conversation on twitter @identitywoman.
