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World-Changing Ideas: A Q&A With Andrew Kassoy, Cofounder Of B Lab

As a founder of B Lab, a nonprofit that certifies sustainable businesses, Andrew Kassoy knows all about the complexities of considering social good while trying to grow a business. Join Co.Exist senior editor Ariel Schwartz for a live chat with Kassoy on Tuesday, March 4 at noon (ET).

As more states roll out benefit corporation legislation, allowing companies to pursue social good missions without getting sued by investors, the possibility of a public company becoming a benefit corporation increases (in fact, that was one of Co.Exist's predictions in our list of World-Changing Ideas for 2014).

Andrew Kassoy, a former private equity investor who cofounded B Lab in 2006, knows all about the complexities of considering social good while trying to grow a business. B Lab, a nonprofit that offers B Corporation certification to companies that meet certain corporate social responsibility standards (this is different from benefit corporation certification), has been working for years to familiarize the public with benefit corporations‹and to grow the ranks of B Corporation-certified companies.

Join us as we talk to Andrew about B Corporations, benefit corporations, and the rising tide of companies that want to consider purpose alongside the bottom line.


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[Photo: Reinhard Hunger for Fast Company]