Greetings from Moscone Center in San Francisco. This keynote should be getting going soon--developers are flooding into the hall.
I don't have a sense as to whether Samsung intends to do hardcore developer stuff here, or wow consumers with new devices. Maybe a little bit of both.
This is the same auditorium where Google, Apple, and Microsoft do their developer conference keynotes. If these walls could talk...
Samsung, like everybody else, is playing upbeat pop music before the event. Shazam tells me that it's "Harlem," by New Politics. I coud swear it just mentioned flip phones...
Just having an enormous developer conference in San Francisco seems like it is, in part, a statement by Samsung that it wants to be taken seriously as a top-tier technology company, not just a big maker of gadgets.
"Ladies and gentlemen, please take your seats."
Now they're playing "How Can You Really" by Foxygen.
But only briefly. Keynote is starting, with a video..,
"From big to small, the most incredible things happen on a Samsung."
Won-Pyo Hong, president of Samsung Electronics, is onstage.
He just name-checked "the world champion San Francisco Giants."
He's telling developers they're going to make connected living great as the Internet of Things market booms.
The Samsung Health Platform is an ambitious ecosystem with stuff for medical professionals, insurers, various other types of commercial companies, consumers, etc. I don't have a handle on how good it is, but it's certainly more far-flung than Apple's HealthKit.
Dr. John Mattison, Chief Medical Officer of Kaiser Permanente, is onstage.
He's talking about obesity, diabetes, dementia, and other fun stuff. Says they're an epidemic.
Blue zones are areas around the world where people tend to live longer. And while we don't know all the reasons, it's in part because they have healthier habits.
But he says that health bands like Fitbits are "digital nannies" which aren't all that useful.
Mattison just encouraged developers to help with health apps--he didn't give a sales pitch for Samsung. Now Hong is back, saying that smartphones and smartwatches will play major roles in health ecosystem.
He's mentioning the Gear VR, which lets you use a Galaxy Note 4 phone to power an Oculus-type headset, and saying it will play a role in health as well.
Samsung's Ram Fish is onstage to talk about the "Voice of the Body," a concept which Samsung introduced at a health-related event earlier this year.
He says there's lots of things we don't know about the future of health technology, but "there is one thing we do know. We won't succeed if we do it alone." It will require collaboration. Samsung has introduced Simband and Simsense, reference designs for health wearable technologies.
Developers can apply to get a Simband, starting today.
Here's Dr. Luc Julia, VP of Innovation for Samsung Electronics.
"When we talk about health, let's talk about data, so we can better listen to the body."
Here's Jean-Marc Zimmerman of Babolat VS, which makes tennis racquets. (They're going through folks kinda quickly in this keynote.) Video about a tennis racquet which collects data about your play over time.
Zimmerman says they've been working on this racquet for ten years. Since tennis isn't as popular with young folks as it once was, they've added features to make it more fun.
They shot tennis balls at the audience, and the folks who caught them get free racquets.
Here's Eric Anderson, general manager of smart home for Samsung.
He says smart homes are going to be the next big opportunity. 78 percent of people know about the products but only 12 percent own one.
And is discussing Samsung's acquisition of SmartThings, which makes a sort of universal networking system for smart-home products, which Anderson says will remain completely open.
Consumers are moving towards a do-it-yourself model for smart-home products, and care about data privacy, he says.
Samsung playing up Tizen sets it up to be less dependent on Google's Android as a fundamental piece of its platform.
"Stay tuned, and please stay connected." Here's Alex Hawkinson, founder of SmartThings.
Hawkinson says that SmartThings joined with Samsung because they shared a belief in an open approach to platforms.
Hawkinson says Samsung wants to make the world programmable, and is explaining how he started SmartThings after his pipes burst at home and he didn't know about it.
And now he's stepping us through how SmartThings works, with a hub which coordinates communications with devices, and a cloud service.