Most Creative People: A Q&A With The Met's Chief Digital Officer, Sree Sreenivasan
Join Fast Company senior editor Erin Schulte for a Q&A live from the Metropolitan Museum of Art with its chief digital officer, Sree Sreenivasan. The event begins at 11 a.m. ET Thursday, June 4th.
Photo courtesy of the Metropolitan Museum of Art
When the Metropolitan Museum of Art was seeking its first chief digital officer in 2013, it "wanted someone not from the museum world and not from the art world," says Sree Sreenivasan. "So I am superbly qualified." A journalist who was a dean and chief digital officer at Columbia University, Sreenivasan put all 2,600 segments of the Met’s audio guide on SoundCloud, teamed with Khan Academy to offer art tutorials, and partnered with Facebook on a pilot project that delivers relevant info, photos, and posts based on a user’s location.
He uses the Met as a social media schoolhouse, teaching Instagram classes and, outside the museum’s regular hours, leading Instagram-friendly #EmptyMet tours. In 2014, the Met won a 2014 Webby Award for its social media efforts, and a study by the digital agency La Magnetica found it to be the world’s most influential museum on Twitter.
Sreenivasan, who oversees a digital media team of 70 that he runs like a startup inside a 145-year-old institution, on Thursday, June 4th, will join Fast Company senior editor Erin Schulte at 11 a.m. for a live chat about the innovative ways he's worked with the Met to get it in front of the public on all mediums, and ideas for replicating their success for your own business and brand.
Please join our live chat with Sreenivasan live from the Met on Thursday, and send us your questions now using the "make a comment" box below.
In the meantime, make sure to check out Fast Company's post on Sreenivasan as part of its Most Creative People 2015 list.