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Apple's "Wish We Could Say More" Event
Today Apple introduced the iPhone 6, iPhone 6 Plus, as well as the Apple Watch. Fast Company's Harry McCracken and Alice Truong covered the keynote presentation live, and are now inside the hands-on pavilion with the new products.
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- iPhone 6 starts at $199 with a two-year contract for the 16GB model, $299 for 64GB, and $399 for 128GB.
- iPhone 6 Plus starts at $299 with a two-year contract for the 16GB model, $399 for 64GB, and $499 for the 128GB.
Available September 19, pre-order begins on September 12.
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Apple announces live stream for Sept. 9 iPhone/iWatch event
9to5MacApple has just announced that it will be live streaming its upcoming event later this month on September 9th. Its website also includes a countdown clock pictured above and a link for Apple users t...
It's never a given that Apple is going to livestream one of its events--sometimes it does, and sometimes it doesn't. But it's going to stream this one--good news for everyone who cares and isn't a journalist with an invite. -
Good story by the dependable Brian X. Chen of the New York Times, with details on Apple's wearable plans.
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Apple Watch to Allow Mobile Payments
WSJApple plans to include tap-to-pay technology in its coming smartwatch and next iPhone, as it seeks to crack into digital payments. But the new watch is unlikely to ship until next year. -
We've now entered the phase leading up to an Apple announcement in which the details which show up in stories by reliable reporters for trusty publications are very likely to be accurate.
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Apple Said to Negotiate Deep Payments Discounts from Big Banks | Bank Innovation
The Silicon Valley giant is now said to have reached deals for lower transaction fees with five of the largest financial institutions in the nation. -
Next-gen iPad Air with Touch ID, new gold color option may also debut at Apple's Sept. 9 event
At a media event already expected to be packed with the unveiling of two new iPhone models and a so-called "iWatch," the company may also showcase its next full-size iPad Air with Touch ID fingerprint sensor and a new gold color option, according to well-connected analyst Ming-Chi Kuo.
These details on a possible new iPad Air sound more like the ponderings of an analyst than a leak from Apple, but for what they're worth, here they are. -
Apple employees 'have set low expectations' for 'iWatch' battery life - report
One of the biggest issues associated with color touchscreen smartwatches has been battery life, and the same problems may persist with Apple's first foray into the wrist-borne wearable devices market, according to a new report.
"What's the battery life going to be like?" is one of the biggest questions about Apple's wearable. I can't see Apple doing anything which doesn't have a nice, bright color screen. Yet there's no way to do a nice, bright color screen that doesn't require constant recharging. -
Apparent Working 4.7-Inch iPhone 6 Reveals Home Screen Layout, Passbook Icon With Payments
Chinese site cnBeta highlights a series of photos posted by Weibo user zzray showing what is claimed to be an official, functional, and activated... -
Let's Hope These 31 Questions About Apple's Wearable Device Get Answered On Tuesday
Fast CompanyRumors and speculation are fun. But cold, hard facts are even more satisfying.
The last post I'll write wondering what Apple is going to announce tomorrow. -
What Apple Must Fix To Make An iWatch That Works
Co.LabsCan Apple's new wearable device fix all these problems?
This story is by my colleague Tyler Hayes. -
We know everything about the Apple event but what matters: the secret sauce that could make Apple succeed where others haven't.by StevenLevy via twitter 9/8/2014 10:41:02 PM -
5.5-inch iPhone 6 may run landscape apps with more productive iPad-like interface
9to5MacWhile the 4.7-inch version of the upcoming iPhone 6 will seemingly function as a large version of the current iPhone interface, it appears that the larger model with a 5.5-inch display could run so... -
Apple to Launch Pilot Program For Merchant Partnership | Bank Innovation
Apple will be launching a pilot program to develop partnerships with merchants, including retailers, according to multiple sources with knowledge of the program. -
The hidden structure of the Apple keynote
QuartzOne of Apple’s most successful products is made not of aluminum and glass, but of words and pictures. -
Daring Fireball: Prelude to Tomorrow's Big-Ass iPhone Apple Event
John Gruber's traditional night-before-the-event predictions/expectations. -
The Wrong Size – Marco.org
Good thoughts on big-screen iPhones by Tumblr cofounder and Instapaper inventor Marco Arment. -
Stakes are high for Apple at product launch
latimes.comThree years into his tenure running Apple Inc. , Chief Executive Tim Cook is on the cusp of a defining moment. -
Leaked images of Apple wearables http://pbs.twimg.com/media/BxEJUQDCIAEvrZK.jpg
by Owen Williams via twitter 9/9/2014 6:36:22 AM -
Fast Company Reports Live From The September 10 Apple Announcement
Fast CompanyJoin Fast Company's Alice Truong, Mark Wilson, Kit Eaton, and Noah Robischon as they report live from Cupertino, Chicago, New York City, and beyond during Apple's next product announcement on September 10, 2013. Will Apple unveil an iPhone 5S and iPhone 5C? New iPads? Updated iMacs? Apple TV hardware? Or will Apple turn up the dial on iTunes Radio? Tune in with us on Tuesday at 10am Pacific, 1pm Eastern.
Just for fun, here's our iPhone 5s/5c liveblog from almost exactly one year ago. -
Wearables, Payments, Chickens and Eggs - stratechery by Ben Thompson
stratechery by Ben ThompsonPayments are a chicken-and-egg problem that could be solved by the sheer popularity of an Apple wearable. -
This is the first big event Apple held at De Anza College's Flint Center, in January 1984--the original Mac launch. For Tuesday's event, it's returning to the same stage.
by Harry McCracken via YouTube 9/9/2014 6:50:31 AM -
Where to Watch Livestreams of Apple’s Big Event | Gadget Lab | WIRED
WIREDHere's how and where to watch tomorrow's Apple event.
Details on how to watch Apple's livestream of its event. (You'll need to do so on...Apple devices.) -
The watch market today http://pbs.twimg.com/media/BxCpIJlCQAAsbp7.png
by BenedictEvans via twitter 9/9/2014 7:00:24 AM -
Happy Apple day, everyone! If Apple debuts a fancy new watch today, there's one feature you should keep a close eye on: the battery life. Reports out of Cupertino suggest Apple might be managing expectations about how long the thing can stay powered on.
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Here's a report from Fast Company's Alice Truong, who will report live from Apple's event in California later today:Ahead of Apple's big product reveal Tuesday, Adobe on Monday published a report that suggests the Cupertino, California-based company would be wise to introduce an iPhone with a larger display. Overall, browsing on smartphone screens measuring 4 inches or less has declined 11% year over year, while larger screens continue to drive traffic, according to the Adobe Digital Index.
Contrary to analyst predictions, tablet use has flattened as people choose to browse on larger-screened phones, the report says. While some manufacturers, such as Samsung, have moved toward the trend of phablets, Apple has long held out on supersizing its phone, finally upgrading from its 3.5-inch display to 4 inches with the iPhone 5 (the iPhone 5S and 5C also have 5-inch displays). Murmurings suggest the higher-end model of the upcoming iPhone will sport a 5.5-inch screen (with some cases already available for preorder).That said, Apple still leads in mobile traffic, with the iPhone accounting for 54% of smartphone traffic and the iPad 80% of tablet traffic. Safari, which drives close to 60% of mobile traffic, saw a 2.6% decline in browser share from April, while Chrome gained 5.7%. Overall, about a third of all social-referred visits to retailers originated from a tablet or smartphone. For Pinterest, 64% of its referred traffic comes from mobile browsers, and 62% of Twitter's referrals come from smartphones and tablets.
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Yesterday, Amazon slashed the price of its recently-released Fire phone. Alice Truong reports:
One day before Apple's big product reveal, which is all but certain to debut new iPhones, Amazon cut the price of its Fire phone to 99 cents with a two-year contract. On Monday, the e-commerce giant also made its phone available for preorder in the U.K. and Germany.A late player to the smartphone game, Amazon unveiled its Fire phone in July with a bevy of new features, including dynamic perspective, which allows for one-handed browsing, and Firefly, which uses the device's camera to scan, look up, and purchase items.
The price slash reinforces concerns about Fire's sales performance. At its $649 retail price ($199 with a two-year contract), Amazon positioned its phone directly against the likes of high-end smartphones, including the iPhone. But judging by the first round of reviews, Amazon hasn't made compelling enough a case with its first effort in the smartphone space. However pricing the device at a mere dollar shows the retailer's true colors: Even for all the hoopla surrounding Fire's launch, at the end of the day, Amazon is all about selling its services and goods--not its hardware.
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Apple released its internal diversity numbers earlier this summer. 55% of Apple's 98,000 employees are white; 70% are male. Here's the full breakdown (click the image to enlarge it):
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Just in case there was any doubt that today's big Apple event was going to focus on personal health, the Star Tribune is reporting that the Mayo Clinic will be there live, mostly likely to talk about the healthcare possibilities offered by Apple's new Health app.
The app and its open API toolkit were first revealed at WWDC in June, which will offer developers a chance to build health-centric applications for the iPhone (and possibly a smartband!) that monitor sleep, tally your steps, and even monitor your bloodwork.
As my colleague Neal Ungerleider reported at the time, the Mayo Clinic said it planned on redesigning its iPhone app as a consumer-facing product for a fall launch. Apple, on the other hand, is likely banking on the Mayo Clinic to lend its new healthcare push legitimacy. If Apple's big health initiative is going to go anywhere, consumers are going to have to trust it with their private biometric data. Keep a lookout today. -
A blast from the past: Apple's 1997 "Think Different" commercial:by Anjali Mullany via YouTube 9/9/2014 1:58:00 PM
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Ha. Our copy editor David Penick just spotted this on Twitter:In 1984, if you needed to carry 2,000 characters of data on your wrist, this iWatch predecessor was the answer http://t.co/hAGfKcjvSq
Sep. 8, 2014- Reply
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Alpha Apps: The Smartphone Future No One Is Talking About
Co.DesignUsers. Developers. Everybody. The design of Apple's new Extensions will change the way we all use apps.
We don't know for sure what the iPhone 6 will look like quite yet, but we do know exactly how apps are going to shape up in iOS 8. -
I wonder if Apple will address any iCloud vulnerabilities today, even though it pretty much said it wasn't culpable in a (slightly confusing) statement. But the reality is two-factor authentication is a huge headache to activate, and it's the major reason the overwhelming majority of people don't use it. Apple can't risk becoming a company known for lax privacy safeguards, especially if personal health data is the next big thing.
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TIME has a useful guide to making some cash from your old iPhone, while you still can: Here’s How to Sell Your iPhone Before the New Version Floods the Market
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Your iPhone 5 has $.12 of copper inside it.
These Images Show The Tiny Amount Of Metal That Comes From Earth-Destroying Mines
This is a visualization of the 3,590 tons of copper removed from the Blue Mine. -
How Flat Design Is Preparing iOS For The Gadgets Of Tomorrow
Co.DesigniOS 7's new look isn't just a fresh coat of paint. It's a powerful design language that can be extended to the iWatch, iTV, and iCar of the future.
Last year, we looked at how the design changes of iOS were paving the way for future Apple hardware. If we do, in fact, see new hardware today, here's how Apple's software will help set the tone. -
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My colleague Alice Truong and I have arrived at the Flint Center in Cupertino. Here's the big white structure Apple built next to the venue.
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Photo: Harry McCracken for Fast Company
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Lotsa journalists already here. This is a college campus, so it's spacious and casual.
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4 Things We Learned From This Rare Interview With Apple Design God Jonathan Ive
Co.DesignGreat design is a demonstration against thoughtlessness and carelessness, says the legendary iPhone designer in an interview with the Sunday Times.
If you're curious about the man behind Apple's iconic designs, this should give you a better insight of what makes him who he is. -
What's in the box?! 12 billion free iWatches? A new Mac Pro? The servers hosting Steve Jobs's consciousness uploaded into iCloud? Dr. Dre?
Don't know about you guys, but I'm excited to find out.
Photo: Harry McCracken for Fast Company -
What's in the box? All the egos of the high-profile, boldface name talent hires that Apple's made in the last year.
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Here's tech journalism legend Michael Miller, the longtime editor of PC Mag. He was here at the Flint Center for the original Mac launch in 1984.
Photo: Harry McCracken for Fast Company -
The other big question is whether they'll tear down the building the moment they don't need it.
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@harrymccracken Michael Miller was my first boss! If he remembers me, I doubt it's fondly.
