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[Photo: Reinhard Hunger for Fast Company]

Apple's "It's Been Way Too Long" Event

Apple's second media event of the fall is expected to feature new iPads, OS X Yosemite, and perhaps new Macs. Fast Company's Harry McCracken will provide live coverage of the news from Apple headquarters in Cupertino starting at 1 p.m. ET/10 a.m. PT on Thursday, October 16, 2014.

Here's what Apple announced today.


iMac Retina with 5K display, ships today starting at $2499.

The iPad Air 2 is introduced, and it now comes in gold
- It will cost $499/$599/$699. 
- The $599 and $699 models have double previous storage.

iPad Air is now $399, iPad Mini 2 is $299. 
Original non-retina iPad Mini is now $249.

Mac Mini ships today for $499.


Apple Pay goes live on Monday. 

- iWork also gets an update today. 

iOS 8.1 available on Monday.

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