Quotes from the press such as "When did Apple become the boring one?"
Microsoft OS honcho Terry Myerson onstage. Says Windows 10 will target the most devices ever--from devices with no screens to ones with giant screens.
Myerson says that Apple makes developers choose between OS X and iOS. Google makes them choose between Android and Chrome. But there's just one Windows.
Microsoft is building carrier billing into the Windows Store app marketplace. Important in some countries, where most folks don't have credit cards.
Microsoft is also announcing the Windows Store for Business, which will offer businessy features such as purchase orders.
Myerson says that Microsoft wants there to be 1 billion Windows 10 devices within 2-3 years. No competing platform is close to that.
Myerson is demoing USA Today's Windows 10 app.
It's one app on PCs and phones, and what you're reading travels between devices. And USA Today was able to build a video-only version for Xbox One in one hour.
Next demo: Tencent's WeChat, which will be available for Windows on phones and the PC.
Myerson demoing tools for letting web apps behave like apps in Windows 10, such as notifications, using a DJing app called 22 Tracks.
Microsoft will let Win32/.NET apps--everything other than Windows 8 apps--be sold in the Windows Store.
Myerson showing Photoshop Elements in the Windows Store.
These Win32 apps will be sold in a sandboxed, isolated form designed to prevent them from messing up your PC.
Android support--reuse of Java and C++ written for Android apps--is coming to Windows 10.
Demo of Choice Hotels Windows app based on Android Java/C++ code. But it doesn't look like an Android app.
Bigger news: You'll be able to compile Objective-C written for iOS apps on Windows.
Myerson is opening Objective-C code for an app called MathDream. He's debugging and executing it using Visual Studio on Windows.
Developers will be able to extend Objective-C apps with Windows features such as Xbox Live achievements.
King used this technology to bring Candy Crush Saga to Windows.
Devs in audience all getting HP Spectre x360 2-in-1 PCs. "Please do the upgrade to Windows 10 on your hotel's wifi, not here at the conference."
Joe Belfiore onstage to talk about how users will discover Windows 10 apps and engage with them.
Belfiore says Aero glass effect from Windows 7 is back. Live Tiles have new animation effects. The lock screen has Bing-style big beautiful mages and
an optional stream of information. You can train it to tell it what's interesting to you by voting.
If you haven't tried Cortana, the lock screen might show you an image of Cortana and suggest you try it out.
If you haven't tried out the pen which came with your device, you might get an image relating to an art app you can download.
This is all called "Windows Spotlight."
Belfiore is demoing how Cortana works in Windows 10.
Belfiore is showing suggestions of Windows 10 apps in the Start menu. Rather subdued now but he says they're going to beef it up.
Example of a deep app-launching command: "Hey Cortana. Start a chat with Terry Myerson on Viber."
"Hey Cortana. Tell Terry Myerson I'm running really late using Viber."
Project Spartan's official name: Microsoft Edge.
Belfiore doing a demo of Edge. It has an "e" icon, like IE.
When you open a new tab in Edge, you get Live Tile-like suggestions.