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Microsoft's Build Keynote

On April 29, 2015 at 11:30 a.m. ET, Microsoft will hold a keynote session at its Build conference in San Francisco. Expect CEO Satya Nadella and others to reveal news about Windows 10--on PCs, tablets, and phones--and the company's other software, hardware, and service endeavors. Fast Company's Harry McCracken will report live from the event.

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• Quotes from the press such as "When did Apple become the boring one?"

  by Harry McCracken 4/29/2015 5:09:44 PM
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  by Harry McCracken 4/29/2015 5:11:49 PM
• Microsoft OS honcho Terry Myerson onstage. Says Windows 10 will target the most devices ever--from devices with no screens to ones with giant screens.

  by Harry McCracken 4/29/2015 5:12:02 PM
• Myerson says that Apple makes developers choose between OS X and iOS. Google makes them choose between Android and Chrome. But there's just one Windows.

  by Harry McCracken 4/29/2015 5:12:33 PM
• Microsoft is building carrier billing into the Windows Store app marketplace. Important in some countries, where most folks don't have credit cards.

  by Harry McCracken 4/29/2015 5:14:01 PM
• Microsoft is also announcing the Windows Store for Business, which will offer businessy features such as purchase orders.

  by Harry McCracken 4/29/2015 5:15:03 PM
• Myerson says that Microsoft wants there to be 1 billion Windows 10 devices within 2-3 years. No competing platform is close to that.

  by Harry McCracken 4/29/2015 5:16:44 PM
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  by Harry McCracken 4/29/2015 5:17:06 PM
• Myerson is demoing USA Today's Windows 10 app.

  by Harry McCracken 4/29/2015 5:17:29 PM
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  by Harry McCracken 4/29/2015 5:18:30 PM
• It's one app on PCs and phones, and what you're reading travels between devices. And USA Today was able to build a video-only version for Xbox One in one hour.

  by Harry McCracken 4/29/2015 5:19:07 PM
• Next demo: Tencent's WeChat, which will be available for Windows on phones and the PC.

  by Harry McCracken 4/29/2015 5:20:01 PM
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  by Harry McCracken 4/29/2015 5:20:40 PM
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  by Harry McCracken 4/29/2015 5:22:38 PM
• Myerson demoing tools for letting web apps behave like apps in Windows 10, such as notifications, using a DJing app called 22 Tracks.

  by Harry McCracken 4/29/2015 5:24:50 PM
• Microsoft will let Win32/.NET apps--everything other than Windows 8 apps--be sold in the Windows Store.

  by Harry McCracken 4/29/2015 5:26:15 PM
• Myerson showing Photoshop Elements in the Windows Store.

  by Harry McCracken 4/29/2015 5:26:52 PM
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  by Harry McCracken 4/29/2015 5:27:10 PM
• These Win32 apps will be sold in a sandboxed, isolated form designed to prevent them from messing up your PC.

  by Harry McCracken 4/29/2015 5:28:20 PM
• Android support--reuse of Java and C++ written for Android apps--is coming to Windows 10.

  by Harry McCracken 4/29/2015 5:29:31 PM
• Demo of Choice Hotels Windows app based on Android Java/C++ code. But it doesn't look like an Android app.

  by Harry McCracken 4/29/2015 5:31:05 PM
• Bigger news: You'll be able to compile Objective-C written for iOS apps on Windows.

  by Harry McCracken 4/29/2015 5:32:51 PM
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  by Harry McCracken 4/29/2015 5:33:16 PM
• Myerson is opening Objective-C code for an app called MathDream. He's debugging and executing it using Visual Studio on Windows.

  by Harry McCracken 4/29/2015 5:34:22 PM
• Developers will be able to extend Objective-C apps with Windows features such as Xbox Live achievements.

  by Harry McCracken 4/29/2015 5:35:19 PM
• King used this technology to bring Candy Crush Saga to Windows.

  by Harry McCracken 4/29/2015 5:36:27 PM
• Devs in audience all getting HP Spectre x360 2-in-1 PCs. "Please do the upgrade to Windows 10 on your hotel's wifi, not here at the conference."

  by Harry McCracken 4/29/2015 5:37:35 PM
• Joe Belfiore onstage to talk about how users will discover Windows 10 apps and engage with them.

  by Harry McCracken 4/29/2015 5:38:46 PM
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  by Harry McCracken 4/29/2015 5:40:06 PM
• Belfiore says Aero glass effect from Windows 7 is back. Live Tiles have new animation effects. The lock screen has Bing-style big beautiful mages and
  an optional stream of information. You can train it to tell it what's interesting to you by voting.

  by Harry McCracken 4/29/2015 5:42:25 PM
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  by Harry McCracken 4/29/2015 5:42:44 PM
• If you haven't tried Cortana, the lock screen might show you an image of Cortana and suggest you try it out.

  by Harry McCracken 4/29/2015 5:43:16 PM
• If you haven't tried out the pen which came with your device, you might get an image relating to an art app you can download.

  by Harry McCracken 4/29/2015 5:43:57 PM
• This is all called "Windows Spotlight."

  by Harry McCracken 4/29/2015 5:44:07 PM
• And it's optional.

  by Harry McCracken 4/29/2015 5:44:15 PM
• Belfiore is demoing how Cortana works in Windows 10.

  by Harry McCracken 4/29/2015 5:45:38 PM
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  by Harry McCracken 4/29/2015 5:45:59 PM
• Belfiore is showing suggestions of Windows 10 apps in the Start menu. Rather subdued now but he says they're going to beef it up.

  by Harry McCracken 4/29/2015 5:46:50 PM
• Example of a deep app-launching command: "Hey Cortana. Start a chat with Terry Myerson on Viber."

  by Harry McCracken 4/29/2015 5:47:38 PM
• "Hey Cortana. Tell Terry Myerson I'm running really late using Viber."

  by Harry McCracken 4/29/2015 5:48:10 PM
• Project Spartan's official name: Microsoft Edge.

  by Harry McCracken 4/29/2015 5:50:41 PM
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  by Harry McCracken 4/29/2015 5:51:00 PM
• Belfiore doing a demo of Edge. It has an "e" icon, like IE.

  by Harry McCracken 4/29/2015 5:51:52 PM
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  by Harry McCracken 4/29/2015 5:53:35 PM
• When you open a new tab in Edge, you get Live Tile-like suggestions.

  by Harry McCracken 4/29/2015 5:53:39 PM

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