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[Photo: Reinhard Hunger for Fast Company]


Innovation Uncensored San Francisco 2014

  • Fast Company's Mark Wilson in a panel with YouTube celebrities about how to own YouTube

    "Here's the thing about getting on TV," said YouTube personality Grace Helbig. "There are a whole lot of gatekeepers that keep you from getting on TV."

    Though Helbig said her goal isn't necessarily to get on TV, some YouTube stars have made their way to the small screen, including fellow panelist Ingrid Nilsen, who's had a stint judging Project Runway. "YouTubers don't want to put all their eggs in one basket," said Nilsen.

    The brothers of Boyce Avenue--Alejandro, Daniel, and Fabian Manzano--who write and perform songs for their YouTube audience say the key to cultivating an audience on YouTube is authenticity. "There's always a listener, a view out there for you," said one of the brothers. "You just have to find them and stay true."

    Helbig noted that it's a strange relationship YouTube stars have with their fans. "Your audience is both your peers and your boss at the same time," she said.

    And the Internet being the Internet, the mean comments are inevitable. "I could put out a video that's the most earnest and life-changing video of all time, and there's always going to be a comment, 'Take your top off,'" said Helbig.

    Echoing the sentiment, the Manzano brothers chimed in: "That happens to us too."
    by Alice Truong edited by Alexa Jaccarino 11/11/2014 10:36:31 PM
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