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Fast Company Reports Live From The September 10 Apple Announcement
Join Fast Company's Alice Truong, Mark Wilson, Kit Eaton, and Noah Robischon as they report live from Cupertino, Chicago, New York City, and beyond during Apple's next product announcement on September 10, 2013. Will Apple unveil an iPhone 5S and iPhone 5C? New iPads? Updated iMacs? Apple TV hardware? Or will Apple turn up the dial on iTunes Radio? Tune in with us on Tuesday at 10am Pacific, 1pm Eastern.
Touch ID Specs | Photo courtesy <Engadget
by Joel Arbaje
Purchase Confirmation with Touch ID Sensor | Photo courtesy of Engadget
by Joel Arbaje
Prices for the 2013 iPhone lineup | Photo courtesy of Engadget
by Joel Arbaje
iOS 7 is available Sept. 18
by Joel Arbaje
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Today's Apple event has wrapped. Here are the highlights.
There are two new iPhones, the 5C and 5S, as predicted.
The iPhone 5C - for 5 colors - is available for pre-order starting September 13. It starts at $99 for the 16GB model (with contract). Why colors? And if you want to cover up that polycarbonate shell, there is a line of silicone cases with "precisely drilled holes" that align with the speakers. There are six colors, and it will retail for $29.
The iPhone 5S is available for pre-order starting September 20. It starts at $199 for the 16GB model and $399 for the 64GB model. It comes in gold, silver, and "Space Gray." There's a new chip inside that makes it twice as fast as previous model, a "motion coprocessor," as well as a vastly improved camera with two flashes, and a fingerprint sensor for unlocking the device. Should you be worried about the fingerprint sensor?
iOS 7 will be available for all Apple devices starting September 18th.
iWork is now available for mobile devices, and will be free.
No new iWatch, Apple TV, or iPad was announced today.
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Be sure to listen to this great interview with Max Chafkin, author of the Byliner/Fast Company original eBook, "Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple":
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Hey Kit Eaton here, I'll be here tomorrow to comment on the news as Apple reveals it to us. But for now, here's the low down on what we expect to happen: Apple Rumor Patrol. In short, we're looking at the new top-range iPhone 5S, a colorful plastic iPhone 5C, iOS 7, and OS X Mavericks -- and, just possibly, some new Macs and maybe more!
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by Anjali Mullany
By now, we all know the iPhone 5C that will come in different colors. But why does Apple release products in more colors? Steve Jobs was bummed by the original blue iMac, even though it was a huge success. -
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This recent Apple ad critique by Co.Design's Mark Wilson is spot-on:
As we’re told that products are what matter, we see a series of shots in which people actively turn away from life to engage with their technology.“This is it. This is what matters. The experience of a product.”
These are the opening words of Apple’s heartstring-tugging "Designed In California" commercial. Read them to yourself a few times. Then wonder why someone inside the company didn’t insist upon this copy edit:
“This is it. This is what matters. The experience of a person.” -
Some fresh news adds a touch of authenticity to the iPhone fingerprint scanner rumors... and the tiny sensor could add some amazing powers to Apple's iOS. Of course a fingerprint sensor could mean Apple has some of your sensitive biometric data recorded in its archives, though that's not really a cause for panic--after all, there are great security reasons supporting the idea.
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When Lunar’s creative director, Ken Wood, designed the very first Apple PowerBook in 1990 with the head of industrial design at Apple, Robert Brunner, they fundamentally changed portable computers forever by incorporating the mouse into the keyboard. Here's a look at some of the early sketches.by Anjali Mullany on Sep 10, 2013 at 7:40 AM
When Lunar’s creative director, Ken Wood, designed the very first Apple PowerBook in 1990 with the head of industrial design at Apple, Robert Brunner, they fundamentally changed portable computers forever by incorporating the mouse into the keyboard. Here's a look at some of the early sketches.by Anjali Mullany on Sep 10, 2013 at 7:40 AM
When Lunar’s creative director, Ken Wood, designed the very first Apple PowerBook in 1990 with the head of industrial design at Apple, Robert Brunner, they fundamentally changed portable computers forever by incorporating the mouse into the keyboard. Here's a look at some of the early sketches.by Anjali Mullany on Sep 10, 2013 at 7:40 AM
When Lunar’s creative director, Ken Wood, designed the very first Apple PowerBook in 1990 with the head of industrial design at Apple, Robert Brunner, they fundamentally changed portable computers forever by incorporating the mouse into the keyboard. Here's a look at some of the early sketches.by Anjali Mullany on Sep 10, 2013 at 7:40 AM
When Lunar’s creative director, Ken Wood, designed the very first Apple PowerBook in 1990 with the head of industrial design at Apple, Robert Brunner, they fundamentally changed portable computers forever by incorporating the mouse into the keyboard. Here's a look at some of the early sketches.by Anjali Mullany on Sep 10, 2013 at 7:40 AMPreviousNext1 of 5
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Thanks for joining our live coverage!
While we wait for today's announcements, catch up on "An Oral History Of Apple Design, 1992-2013".
Be sure to check out our latest eBook: "Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple", as well! -
For a little pre-game listening, here's a brief interview we did with Marketplace about the impact of Apple's design philosophy.
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So what will we see today? You've probably already heard. New iPhones. Specifically, the iPhone 5S and the iPhone 5C.
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The iPhone 5S will be the new flagship. The S is rumored to stand for "security." That's because of its key new feature, a thumbprint sensor.
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But the iPhone 5S may be interesting for reasons beyond the fact that you won't have to enter a PIN to lock your phone.
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If you think about fingerprints, they're really like nature's ID. If Apple gets into fingerprint tech--as it seems they have--it could have major implications for retail payments and all other sorts of services that sync you with the cloud.
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In the iPhone 5C will be the new budget-friendly addition to the iPhone line. The C will stand for "color."
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Meanwhile, over on PopSci, Dan Nosowitz is live-blogging the Apple event on his "busted-ass iPhone 4S", for those of you with similarly cracked and abused devices. -
Before we learn if Apple really does have a fingerprint sensor on the way, here are a few thoughts about what sort of powers such a biometric ID system could add to iOS. In short, if there's the ability for third party apps to gain access to fingerprint checks, we could expect our iPhones to become far more useful, and not just for mobile payments.
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Couple of questions about smartphone fingerprint sensors: How would they work on cold days? Will we have to pop our fingertips into the cold air? Will the fingerprint data be stored on the phone? Will third party apps be allowed to verify IDs this way? Will fingerprints allow Apple to finally enable multiple user profiles on iPads? ... any more thoughts, folks?
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For the iPhone 5C, the plastic body should be more shatter resistant! It will save costs on the relatively expensive materials Apple uses to build phones. (Though generally, the screen of a phone is its most expensive component.) But adding more colors to a once-premium line is an important trick in Apple's playbook that's known to boost sales.
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But Kit, what's this I hear about the iPhone 5C standing for "China"?
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A nice look at Apple's evolution from iOS6 to iOS7.
by Anjali Mullany on Sep 10, 2013 at 9:43 AM
by Anjali Mullany on Sep 10, 2013 at 9:43 AM
by Anjali Mullany on Sep 10, 2013 at 9:42 AM
by Anjali Mullany on Sep 10, 2013 at 9:42 AM
by Anjali Mullany on Sep 10, 2013 at 9:43 AM
by Anjali Mullany on Sep 10, 2013 at 9:43 AM
by Anjali Mullany on Sep 10, 2013 at 9:43 AM
by Anjali Mullany on Sep 10, 2013 at 9:43 AMPreviousNext1 of 8
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Ah, Mark: That's just something I was wondering. The real money is on C standing for "Color" ... but one big suspicion is that the iPhone 5C's main market may be China. Hence "C" for China. After all we heard the "S" in the original 3GS stood for "speed"... but did we ever really believe Apple on that?
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Right, so the C will literally will stand for Color and figuratively stand for "we want to make a cheaper phone because even though Apple's phones are built in Chinese factories, they're a bit too expensive for much of the Chinese market." But that's a mouthful, so the marketers will go with "Color."
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What about new iPads, Kit? Do you think we'll see any of those today?
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The plastic back on the 5C is likely made of the same material used on the old Macbooks and iBooks.
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Heheh, I think so, yup Mark. As for new iPads... well, I think we'll at least get a quick mention and show of them. But I'm not sure that's where Apple's attention is during this event.
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I agree, Kit, only because we've seen what feels like thousands of leaks (but maybe really just one or two!) of the new hardware. What about anything else? AppleTV?
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Apple TV, nope... though a guy can dream. Maybe a special event later in the year for that.
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Oops, looks like the event is started! Alice is live on the floor and will be reporting the news as it happens! Enjoy the show, everyone.
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Starting with some company updates: Seventh annual iTunes festival began earlier this month. 30 nights of live performances in London. "It's really some incredible headlines" with Lady Gaga performing her full-length album before release.
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iTunes festival livestreamed to iPads, iPhones, Apple TV, and Macs in more than 100 countries. Cue the video!
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Video streaming on stage, iTunes Festival. | Photo courtesy of Engadget
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In Stanford Shopping Center, Apple has small 1100 square-foot store that served 5 million customers in nine years. A new renovated store that's eight times larger is an "architectural marvel," Tim Cook says.
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Cook: "iOS 7 will quickly become the world's most popular operating system."
Craig Federighi takes the stage. -
"Virtually overnight, hundreds of millions of people downloaded iOS7 and began fantastic new experience on their devices."
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"iOS will quickly become the world's most popular operating system."
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iOS 7 learns your commute and recommends routes. Like Google did in Now last year.by Farhad Manjoo via twitter 9/10/2013 5:12:06 PM -
Craig Federighi | Photo courtesy of Engadget
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SVP Craig Federighi goes over the intricacies of iOS7.
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Apple seems to be gently super-charging Siri as it goes, not adding in whole new swaths of power at once. Searching in Tweets is handy. But how about more integration with third party apps?
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Federighi's favorite camera feature is the organization of photos in iOS7, in particular collections and year view.
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Along with recommending routes, Apple’s built in Maps app can now detect when you’re driving at night and automatically switch from bright colors to dimmer ones. That's from 10 Hidden Gems In iOS7.
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More than 200 features in iOS 7. Developers' apps include OpenTable, Zillow, and NBC. "Great not just on the iPhone, but iPad as well."
[Photo: Reinhard Hunger for Fast Company]