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Facebook’s f8 Developer Conference 2014

Facebook is hosting the F8 Developer Conference in San Francisco on Wednesday, April 30th at 9:30am a.m. PT. Join senior writer Austin Carr for live updates from the day-long event, accompanied by commentary from Fast Company senior writers and editors in Chicago and New York.

Here's a quick summary of what happened during the keynote session that kicked off Facebook's F8 conference:
  • Anonymous Login lets users try apps out anonymously, and sign in with their real information later if they decide they like it.
  • AppLinks allow users to slide seamlessly from app to app--it's essentially deep-linking between apps.
  • Facebook finally unrolled a Mobile Like button.
  • Facebook Audience Network helps developers take advantage of Facebook's ad platform on mobile, so they don't have to put so much energy toward audience targeting, analytics, and so forth.
Facebook's updates today, overall, feel like they're breaking the walls down between platforms. Hear me out. The Like button is now on mobiles and desktops. Links embedded within apps can quickly take you from one app to another app. There's also an option to send yourself a push notification, from Facebook desktop, to download an app on your phone. It's not just about merging desktop and mobile (but that's part of it). It's about getting rid of platform distinctions and points of friction when hopping around websites and apps. Facebook wants to be your wiring to everything you want within the digital world.Mark WilsonApr 30, 2014 at 10:48 AM

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