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FCLA: Fast Company’s Creativity Counter-Conference
Get live updates from every keynote address, workshop, and other happenings as Fast Company takes over Los Angeles
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Beautycounter, a B-Corporation, has mobilized 20,000 women and men to affect change with the FDA. They have a network of independent consultants who sell the products, have worked with J. Crew just announced a collaboration with Target starting in September. They'll have a pop-up shop on Nantucket island this summer too. "The ability to make money while having positive social impact" is the goal says Renfrew.
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"I started to doubt If I was good enough. I started to wonder if I just got lucky. I started to conform. I started to lose myself." --Phillymack CEO Phil McIntyre
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This is part of Beautycounter's "Never List" of ingredients to avoid, the full list can be found here: www.beautycounter.com
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According to @crackle's Eric Berger, what was missing from the UX of streaming TV is the seredipity of turning it on and finding a show or movie, accidentally, that you love. That's what they created a feature in crackle called "Always On," which replicates that experience within Crackle with a series of "channels."
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"Is that something Pinkie Pie would do?" - Hasbro's Megan McCarthy on writing My Little Pony #FCLA16
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"I began to play the part of a music manager. I wasn't my authentic self, and I stunted my ability to grow as a leader. That ultimately stunted [my clients'] ability to evolve and grow." Phil McIntyre of Philymack (the management team behind DNCE, Nick Jonas, and Demi Lovato) shares his leadership lessons from their Hollywood offices.
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After @crackle saw Joe Dirt doing extremely well amongst viewers, it decided to produce a sequel exclusively for Crackle. In the end, it ended up being a huge hit not only online--but as a physical DVD sold at Walmart. Just one example of how content produced for streaming services can end up having huge success in more conventional formats. #FCLA16
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"My bosses are these [My Little Pony] characters... you let characters & stories tell you where to go next." --@MMeghanMcCarthy #FCLA16by Pavithra S. Mohan via twitter 5/24/2016 10:01:29 PM -
"If you don't evolve you will become irrelevant" #FCLA16 @Philymack #wisdom #business #marketing http://pbs.twimg.com/media/CjQMIl2VAAQSlih.jpg
by RobertBrill via twitter 5/24/2016 10:01:42 PM -
"From Jay-Z rapping about the Jonas brothers in 2010 (in 'On to the Next One': no I'm not a Jonas/brother I'm a grown up) to a year ago us sitting down and Jay buying half my company..."
--Phil McIntyre is sharing thoughts today on letting authenticity and art drive Philymack's business. Have honest conversations with clients, align over core values, and have fun! -
At Digitour--the company that brings the magic of social media to real life through live events and tours--founder and CEO Meredith Valiando capitalizes on Gen-Z fandom for Internet stars on YouTube, Instagram, and everything else. She and her team are able to curate content and engage 14-year-olds (without being them) by totally immersing themselves in the robust Internet culture of that age group.
They also rely on the talent--teens or millennial-aged comics, musicians, fashion vloggers, etc.--to lead the conversation. They sell tickets to live events all over the world with an emphasis on VIP upsells. And they partner with brands like Coke and Invisalign, which sponsored an absurdly popular kissing booth at a recent event.
Valiando, who counts Guy Oseary as an investor, is also boosted by the buzz of the gaggles of screaming (sometimes crying) girls who line up to meet Internet idols like Baby Ariel and Nash Grier. Think, Beatlemania for tweens! -
At Northrop Grumman, Fablab's Tony Long has 3-D printers and other rapid prototyping tools, but he points to this sewing machine as a key to getting everyone into making and creating -- that arts and crafts DNA that is core to today's innovators. "You never know where innovative solutions will come from," he says.
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Beautycounter is leading us in a series of workshops around how they built a business and a movement at the same time. They are advocating for a Senate hearing on cosmetics laws that have not been updated since 1938, says Lindsay Dahl, Vice President of Community Affairs and Engagement.
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Living wall at Phillymack #FCLA16
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Raul Pizarro is a self-taught artist. A rare form of muscular dystrophy has meant he has to constantly change his painting technique to adjust for muscular loss. The team at Fablab developed a system to help Raul keep creating his beautiful work, which is on display here.
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Beautycounter has 20,000 consultants doing direct sales of their products, they also advocate for changing the way the FDA regulates chemicals in consumer products more generally. Instead of recruiting in cities they targeted smaller towns and held big events.
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Peak inside the #makerspace @northropgrumman 👍🏻🛰🛩⚙🔨 incredible to see an aerospace company take on #making #FCLA16 http://pbs.twimg.com/media/CjQaupfUoAAqgbK.jpg
by Anna Young via twitter 5/24/2016 10:58:02 PM -
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Radness! So happy to see the new #giphycam filters, designed by #giphystudios LA, in full effect at #fcla16! twitter.com/AlexaJaccarino…by Giphy via twitter 5/24/2016 11:09:04 PM -
This is the Jaunt One, a 360 degree camera, custom designed with 4x the quality of GoPro in each camera (24 in all) and they are synced together to create 3D images.
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Arthur von Hoff, CTO of Jaunt VR says, "we are showing people that it's easy to create VR experiences." We are going to film and edit one today.
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"Our hosts have full veto rights." --Midroll CEO Adam Sachs on maintaining integrity while monetizing the booming new medium of podcasting. #FCLA16
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"This is a huge business," says Chris DeWolfe, CEO of SGN, the innovative social gaming company. The LA-based startup is doing $400 million in revenue driven by hits like Cookie Jam and Panda Pop. As DeWolfe says, the biggest social/mobile games did more revenue than some of the biggest theatrical releases last year.
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"We're living in the most extraordinary moment in human history," says Peter Diamandis by way of introduction. "More people are solving more problems than ever before." @XPRIZE #FCLA16 @peterdiamandis
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"People were asking, " 'Why are you taking out advertising? It's part of the content.'" --Midroll CEO Adam Sachs on making ads work for your medium. #FCLA16
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.@AllDefDigital president Sanjay Sharma: "73% of our employees are minorities." Wow! #FCLA16by Pavithra S. Mohan via twitter 5/25/2016 12:07:31 AM
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"There will be free wifi for everyone on this planet within a decade," says Marcus Shingles, CEO of @XPRIZE. The exponential growth of computing power is on the cusp of going vertical, Shingles says, and XPRIZE is going to harness that exponential growth to solve real problems. @disruptionalert #FCLA16
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Filmed today, in app tomorrow: our shoot from @fastcompany’s #fcla16 will show how a piece of #VR content can be produced in under a day.by Jaunt via twitter 5/25/2016 12:07:48 AM -
Having a blast at @jauntvr offices #FCLA16 http://pbs.twimg.com/media/CjQsWfVUYAAFf8h.jpg
by Marion I. Muszynski via twitter 5/25/2016 12:13:04 AM -
Storytelling with with Disney #FCLA16 http://pbs.twimg.com/media/CjQr-cNUoAE32pG.jpg
by Brian Bannon via twitter 5/25/2016 12:13:08 AM -
One of the finalists of XPRIZE's oil cleanup challenge was a team that had met in a Las Vegas tattoo parlor and strategized on a cocktail napkin. Innovative ideas can come from unexpected places, explains CEO Marcus Shingles. @XPRIZE #FCLA16
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Q: Is an ad read an endorsement?
Sarah Thyre, Crybabies: We try the products we promote. I think if you're using your voice, it always implies endorsement in some way.
Adam Sachs, Midroll: I think "imply" is the key word there. -
"The average podcast listener listens to six shows regularly." Midroll CEO Adam Sachs
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Vevo is known for being an artist-first, music-focused video platform. Today on the Playa Vista track, the sales, talent, and data teams are coming together to show us how rapidly music is changing and how Vevo is helping to lead that charge. In 2010, it took months for Justin Bieber's "Baby" to reach a billion online views. It took Rihanna days with her "ANTI" album release.
Vevo is capitalizing on the emphasis on web-based music videos (see: Beyonce's "Lemonade"). None of its 200,000 videos are user-generated content. It's all driven by artists and labels. Head of sales Adam Smith says the platform represents 90% of the music industry. -
What content will resonate with this audience? What is missing from the landscape? Those are the questions All Def Digital asked when creating content, president Sanjay Sharma says. The result? A 90% retention rate on even videos spanning up to 12 minutes.
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Sarah Thyre shares some of the inspiration behind she and co-host Susan Orlean's podcast "Crybabies": I thought it'd be an interesting angle to take comedic people [and explore] the things that make them sad and cry. (The result IS interesting! Listen!)
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Russell Simmons @unclerush starts with a group meditation "a mental reboot", then talks @AllDefDigital. #fcla16by clintschaff via twitter 5/25/2016 12:36:11 AM -
Not gonna lie I'm a little star struck by music industry badass @guyoseary #FCLA16 @DigiTour http://pbs.twimg.com/media/CjQvCrpUUAEaU7c.jpg
by apwhitehurst via twitter 5/25/2016 12:36:39 AM -
@teigalicious presenting for @Vevo at @FastCompany #fcla16 http://pbs.twimg.com/media/CjQuIZEUgAEulxM.jpg
by ebrewer via twitter 5/25/2016 12:36:49 AM -
Guests working in the Disney Interactive Instagram "lab" #FCLA16
