They still haven't announced the very most money you can pay for an Apple Watch.
Apple Watch starts shipping April 24, with pre-order beginning April 10.
@HarryMcCracken: If you have to ask, you can't afford it!
Harry, when you go over for the wrist-on demos, can you find out why the thinner version of the watch costs more than the thicker one?
Did we see anything new today that we didn't know about the Apple Watch last week?
@MarkWilson: Most of the pricing, Jony Ive's sideline as a metallurgist
We know what the icon for the Apple Watch app on your iPhone will look like, I don't think we saw that before.
I'll try! Heading out there in a moment. They often cheerfully decline to answer any question the least bit off the beaten track.
That notebook is the most impressive thing I saw today.
I will be back with a report from the demo area once I can elbow my way in. Talk amongst yourselves in the meantime. I'll even give you a topic: "The Apple Watch is neither an apple nor a watch."
Harry, I did not know you were presenting us with a zen koan today. There goes the rest of my day.
He's right of course. Is this a ridiculously small iPhone or a watch with too many features?
Watch has enough pent-up demand to sell well initially, but did they do enough to make the general consumer feel they have to have it?
Okay, real quick: Rank the announcements from today's event.
This was a more polished pitch than six months ago but it did still lack a strong argument for precisely how this fits in.
@NoahRobischon: MacBook, Watch, HBO/Apple TV, Research
If Americans wanted to improve their collective health, I don't think they've been waiting around for Apple to give them permission
1. Macbook 2. Health Research 3. Watch 4. HBO 5. Apple TV
@NoahRobischon: In what universe do people care more about medical research than TV?
Hey watchers, send us your list and I'll throw it into the feed.
So think about that:
One of the most prominent venture capitalists and product guys (Chris Dixon) just sat through a 100-minute presentation and has no idea what he can do with the Watch without a phone present.
Apple event is a like a good magic show: Sometimes the easiest way to create an illusion is to simply hide the most obvious part of the trick?
Which studies will be permitted to use ResearchKit, and who will determine that? Apple?
@NoahRobischon: and you believe ResearchKit is that magic?
Will private companies be allowed to access ResearchKit? Will it cost money?
Ha, no David just the opposite - the illusion is what you can do with the Watch that does or does not require your phone to be paired or present. All of that is still unclear. Notice that they did not reveal anything new about the internals of the Watch?
@NoahRobischon: Right. Well I just took that as them honing their presentation
Apple says the entire computer architecture is right there on a single chip that fits inside the Watch. Apparently that includes GPS? Bluetooth?
The worst thing about that new Macbook? A new cable. Which means a whole new set of cords will be added to the USB landfill drawer in my apartment.