@MarkWilson: Once you learn your habits, the health stuff isn't all that interesting.
Apple Pay demo. You don't actually need to touch the watch to the terminal.
I'm addicted enough to Apple Pay to like the idea of having it on my wrist (not $349 excited, but excited).
What's with the audible bells?
I hope Mickey Mouse tapping can be turned off. I find it annoying.
Lynch is demoing Passbook on the Apple Watch--Passbook being a feature which feels like it was secretly designed with the watch in mind from the get-go.
Even though they just promoted it on stage, I don't see Instagram as an enjoyable experience on a screen as small as the Apple Watch's. (Maybe I'm wrong.) In any case, Apple might be smart to actually prevent lousy app experiences in their earliest gen product. As David said, the watch seems like it's saying "yes" to too many features. This feels like a very Google/Android approach to innovation, in need of pruning.
In general, Apple is feeling more and more like it's China, then the U.S., then everybody else. At least in some ways. It always goes out of its way to make a nod towards the China market.
@HarryMcCracken: Made in (and for) China; Designed in California.
Lynch getting a message from his daughter that she forgot her key. Lynch sending a message via Apple Watch and controlling the garage door at home to let her in.
"[The W hotel app notifcation] not only looks great and reflects the brand of a company..."--I'm a consumer. I don't care about the brand of a company.
The Apple Watch does everything your iPhone can do, but it's faster and smaller. Does that sound about right Harry?
@NoahRobischon: Sounds right to me.
I still feel like we won't have a real idea of what the Apple Watch is like until real people not employed in Cupertino have gotten to use it. Maybe over several weeks. Reading about Pebble or Android Wear, or seeing demos, is nothing like using them.
@HarryMcCracken: I thought that's why we have Christy Turlington Burns.
Or, Noah, the iPhone can do everything the Apple Watch can do, but it's larger and more capable? :)
In other words, the iPad is an Apple Watch that you can use on your couch while watching TV.
Real people who aren't a super-anything.
So much metal alloy talk! Is Apple's big money of the future all going to be in materials IP? Will we one day build skyscrapers out of Apple-patented stuff?
Apple Watch Sport starts at $349 for the 38mm version, $399 for 42mm. Many band options.
Maybe Apple should go into metalworking given all the alloy-enhancing it's up to lately
$349! It really is a phone replacement.
Lulz another alloy video, this one about stainless steel.
Who cares what the Rolex people think? Alcoa's execs must be quaking in their boots
Someone please create a supercut of Ive industrial beauty tracking shots. Mesmerizing.
(That's a 1947 video of how Hamiton watches are made.)
Stainless steel watch tops out at $1099? Did I read that right?
Apple Watch preorders and previews starting on April 10. Apple Stores being set up to show them off. Watch will be available on April 24 in a bunch of countries.
The Apple Watch Edition (gold) starts at $10,000.