The new 12-inch Macbook ships April 10.
Now I just want the unannounced Macbook Pro version of this new Macbook. The 13-inch will see some internal updates and a new trackpad. But there are no updates for the 15-inch MBP.
Note that the Air and the Pro will still sell alongside this new Macbook.
But the pro gets longer battery life, and the 13-inch Air is speedier.
"The most advanced timepiece ever created."
Most personal device bit again.
Apple Watch is accurate within 50 milliseconds of the UTC. (I find it fascinating that they keep emphasizing that it tells time real good.)
Who is really worried about accuracy?
Tim Cook is talking about all of the different faces of the Apple watch, each with different information densities. Apple is not just asking you to customize this watch, but to design your experience of it.
you can buy a quartz watch for $20 that'll run like a dream for a year. Really confused both by the idea that I need Apple Watch as a timepiece and that Cook has yet again not paused to explain why I need it
the entire watch industry exists so that I can personalize my watch experience
David, please tell me your heart rate right now -- call me.
@NoahRobischon: My heart is not racing. Also, I could take my pulse with two fingers
And what, David, look at a clock while you count? COME ON!
@NoahRobischon: I'd look at my iPhone.
Digital Touch is the one Apple Watch feature that every designer I've talked to in the last few months is really excited about--but always from an academic perspective rather than a product perspective--in this sense that Apple is making digital communications more analog as a trend.
"You can receive calls on your watch! I have been wanting to do this since I was 5 years old." -- Tim Cook.
They really should play up the "whole new way to communicate" thing. Apple could create a social network that could challenge Snapchat, etc
@NoahRobischon: See, this is the problem right here. Feels like a nerd fantasy and not something fulfilling a need.
We're watching a video of Christy running, crusading for maternal health, and doing other stuff with her Apple Watch, in Africa.
Isn't this health angle a tangential benefit for a niche audience? Health trackers are not a game changer.
Apple working really hard to make the case for the Apple Watch as a fashion item, not just a nerdy gizmo.
I'd be more interested in Apple Watch helping me plan my next binge-watching marathon, not my next marathon (which would also be my 1st).
"Mundane but useful"--@harrymccracken
Lol David. Reminds me of this gem from Crazy People: "Volvos. They're boxy, but they're good."
@NoahRobischon: So why did it get the most focus?
re: the Duke reference: "That’s a nod to Eddy Cue, huge Duke b-ball fan"--@tetzeli
Apple Watch is not an it-does-one-thing device, or even an it-does-three-things device (like the original iPhone).
I really don't feel any different than I did six months ago: Watch is trying to do too much at once for a 1st-generation product
Here's a question, Noah. Not only, what is their market penetration--but how many people who bought activity trackers use them 6 months later? I've given up on my Nike+ Fuelband and my Jawbone Up.