Why do you think tech companies are so interested in health? For Apple, if it's not benefiting from the data, it's about extending the utility of its ecosystem
Sounds like Tim Cook is about to announce the 12" Retina MacBook Air.
new MacBooks in 3 . . . 2 . . . 1 . . .
"We challenged ourselves to reinvent the notebook. And we did it."
So how many Fashionistas at the event are wishing they would get to the Watch immediately?
Lulz another alloy video, this one about stainless steel.
Who cares what the Rolex people think? Alcoa's execs must be quaking in their boots
Someone please create a supercut of Ive industrial beauty tracking shots. Mesmerizing.
(That's a 1947 video of how Hamiton watches are made.)
Stainless steel watch tops out at $1099? Did I read that right?
Apple Watch preorders and previews starting on April 10. Apple Stores being set up to show them off. Watch will be available on April 24 in a bunch of countries.
The Apple Watch Edition (gold) starts at $10,000.
They still haven't announced the very most money you can pay for an Apple Watch.
Apple Watch starts shipping April 24, with pre-order beginning April 10.
@HarryMcCracken: If you have to ask, you can't afford it!
Harry, when you go over for the wrist-on demos, can you find out why the thinner version of the watch costs more than the thicker one?
Did we see anything new today that we didn't know about the Apple Watch last week?
@MarkWilson: Most of the pricing, Jony Ive's sideline as a metallurgist
We know what the icon for the Apple Watch app on your iPhone will look like, I don't think we saw that before.
I'll try! Heading out there in a moment. They often cheerfully decline to answer any question the least bit off the beaten track.
That notebook is the most impressive thing I saw today.