Apple is promoting their impact on health and fitness moments after bragging about its install base in Coke machines. Can you have it both ways?
I don't think they said, rdd.
Research Kit is a software framework made specifically for medical research, it lets researchers easily create apps.
One ResearchKit will let anyone contribute to Parkinson's research by doing tapping tests that can measure hand tremors, or saying "ah" into the microphone. Also gait and balance tests.
This is a big deal. Consumer electronics companies getting into medical stuff is a huge deal in general, full of potential and possible peril.
Mass General Hospital has a glucose app; Stanford and the University of Hartford have a heart health one; Mount Sinai and Weill Cornell have an asthma one.
Wouldn't it be neat if ResearchKit built many of its tests--tapping, voice, etc--into App Store games? What if Angry Birds was gathering health data?
Dana-Farber and others are doing a breast cancer app.
Users decide what programs they participate in; Apple doesn't see the data.
No one saw this coming, right?
Samsung has also been working with medical institutions, although it doesn't have anything directly comparable to this.
"Apple will not see your data" is one of Apple's biggest differentiators between them and basically every other tech company (like Google) in the world right now. I wonder if they can/will communicate that message more overtly to the average consumer.
Google is very interested in medical stuff too. Google being involved in collecting this sort of data might be a tough sell.
Why do you think tech companies are so interested in health? For Apple, if it's not benefiting from the data, it's about extending the utility of its ecosystem
Sounds like Tim Cook is about to announce the 12" Retina MacBook Air.
new MacBooks in 3 . . . 2 . . . 1 . . .
"We challenged ourselves to reinvent the notebook. And we did it."
So how many Fashionistas at the event are wishing they would get to the Watch immediately?
A gold Macbook Air? I eagerly await pricing on this!
Do we think Ive directed this video?
Can you even see it? Can I even feel it?
New MacBook (is that the name?) is 2 pounds, 24% thinner than the current MacBook Air.
Honestly that's amazingly light and thin. My old Mac Air now looks like the September issue of Vogue in comparison.
Antennas built into a metal enclosure is actually a big engineering feat. It will be interesting to see if they could pull it off 100%, and if they have solid Wi-Fi performance vs older models.
Gold MacBook + Gold Apple Watch Edition + Gold iPhone . . . what was that line in the Jony Ive profile in the New Yorker? “He’s always been a bit bling.”
A bit surprising they are not using the Air name, despite being a similar thinness.