- 04.07.14
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[Photo: Reinhard Hunger for Fast Company]
Apple's WWDC Keynote
On June 8, 2015 at 10 a.m. PT/1 p.m. ET, Apple will kick off its Worldwide Developers Conference with a keynote at San Francisco's Moscone Center. Expect news on the next versions of iOS and OS X, and maybe the introduction of a new Apple TV box. Fast Company's Harry McCracken and Daniel Terdiman will report live from the event.
WWDC is always, always primarily about software. This year, that might be even more true than usual. We can assume that upgrades to iOS and OS X are on tap. And the one major piece of hardware which was rumored to debut--a major update to the Apple TV streaming box--now seems unlikely. Come join us to see what's new--and to learn if Apple managed to keep any of its secrets truly secret.
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Apps running directly over Wi-Fi means that your watch can work a lot better in enterprise contexts, where you're in one big building/factory where you might not have your phone on you.
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Creating a watch face will be as easy for users as going into their photos, picking a photo they like, and even cropping it. Push a button, and boom, new watch face.
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Time Travel will let you see the Watch's predicted battery life throughout the rest of the day, so, for example, you could see if you have enough charge left to get to the airport, or even last through your flight.
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Time Travel is really a way of putting your calendar on your wrist. It could be called iCal.
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Apple adding stickers which look a lot like Line's characters to me.
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I wonder if all this stuff will hurt the Apple Watch's current all-day battery life? Especially power hogs like video playback.
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The developer beta of WatchOS 2 is available today. And available this fall to everyone. And it will be free.
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I still feel like the Apple Watch UI is too convoluted for the average person.
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"I'm really looking ahead to the journey ahead with all of you for Apple Watch." End of Lynch demo. Tim Cook is back.
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Here comes the big streaming announcement...
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We're seeing a video of people rocking out to music. Some of them are using old-school iPods. Archival photos?
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And here's Jimmy Iovine, legendary music producer, on stage. He was co-founder of Beats.
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I saw Jimmy Iovine speak at HP's TouchPad launch, which now feels like it was about a century ago.
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Between Apple Watch and Apple Music, the era of iProduct branding may be winding down.
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A friend who worked for Iovine asked me to get Iovine a PlayStation 3 on launch day, before they were available to the public. And I did.
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A lot of new faces for the Apple faithful to absorb today.
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Jimmy Iovine: 2015 the music industry is a fragmented mess.
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Apple Music is supposed to support "not just the top tier artists, but the kids in their bedrooms too"--that's a shot at Jay Z's Tidal.
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Algorithms alone can't program music well enough. You need a human touch, Iovine says: The first 24/7 live, global radio station.
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You will NEVER hear anyone bash algorithms at a Google event.
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Beats One will be a station which only plays great music, Iovine says.
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A few people in the crowd seem to enjoy the Apple-esque framing of Apple Music as being three things
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Has a character like Jimmy Iovine ever graced the stage of an Apple keynote?
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Apple Music will recommend playlists and albums based on your personal tastes, Eddy Cue says. And not just recommended by algorithms, but by real people.
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This kind of human-based recommendation would certainly be an advantage of a music system on an Apple scale.
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Apple is arriving as late to the streaming-music party as it's ever arrived to anything.
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Basically, they brought Iovine up on stage, because he's the famous music guy. But Eddy Cue then came up to deliver the same message about Apple Music in a more polished fashon.
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I can't decide whether Apple's creation of a single global radio station is a brilliant step forward to go beyond the idea that Spotify recently put out there as its users being post-genre, or if it's trying to turn the clock back to, say, 1958 when Wolfman Jack ruled the airwaves in Southern California.
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With live DJs, Apple is positioning itself as a broadcaster, not a streamer.
