- 04.07.14
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[Photo: Reinhard Hunger for Fast Company]
Apple's WWDC Keynote
On June 8, 2015 at 10 a.m. PT/1 p.m. ET, Apple will kick off its Worldwide Developers Conference with a keynote at San Francisco's Moscone Center. Expect news on the next versions of iOS and OS X, and maybe the introduction of a new Apple TV box. Fast Company's Harry McCracken and Daniel Terdiman will report live from the event.
WWDC is always, always primarily about software. This year, that might be even more true than usual. We can assume that upgrades to iOS and OS X are on tap. And the one major piece of hardware which was rumored to debut--a major update to the Apple TV streaming box--now seems unlikely. Come join us to see what's new--and to learn if Apple managed to keep any of its secrets truly secret.
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It's notable that Cook is not breaking out Apple Watch sales in the normal sales updates that start the keynote. Apple has said they're not going to track watch sales publicly--but why? (My guess is that sales aren't on a 100-million-device trajectory as fast as their last new piece of hardware, the iPad.)
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Fastest adoption rate for any PC operating system ever, he says. -
What to call the new version of OSX, Federighi muses.
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John Gruber and Marc Gurman predicted El Capitan on Gruber's podcast The Talk Show
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They're making Spotlight more effective than ever, he says.
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That's El Capitan (in Yosemite National Park) in the photos on these Macs.
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Resident jokester Craig Federighi references the "free bottom Fridays" used by Apple's marketing team.
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Thankfully California has enough natural wonder and beauty to sustain Apple operating system upgrades for many years to come
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Safari getting pinned tabs, ability to find and mute noisy sites (both features already in Chrome).
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If you recall, by the way, El Capitan was the rock face that two climbers scaled without ropes a few months ago, gaining worldwide attention. http://news.nationalgeographic.com/2015/01/150114-climbing-yosemite-caldwell-jorgeson-capitan/
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New Os is called El capitan--my favorite feature is the shake the mouse to find the cursor.
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Spotlight is getting to be like a textual, productivity-oriented Siri. You can search for things like "mail I ignored from Brian."
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New apple OS will contain a mute for when those websites start blurting music out and you don't know where it comes from... 🙌🏽🙌🏽🙌🏽
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Pinned sites feel like a way to get apps like Twitter, which many of us use outside the browser, into the browser itself. This strategy is surely meant to make Safari more capable as a desktop alternative--maybe even like a mini OS as we see in Google's Chromebook.
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Great story from Tim Cook on opening ...
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Apple Mail now lets you open tabs in compose mode.
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New feature makes it easier to take an app fullscreen, by dragging it to top of the screen.
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El Capitan features a new split-screen mode that lets you organize all the things on your desktop into various views.
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Tabs on tabs on tabs - now you can have tabs in your inbox. Argh.
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NIce to see that they're using Spotlight as a much broader search tool, that looks online for information, as well as just for files and keywords on your machine.
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A push to full screen apps. Microsoft tried this with Windows 8! People didn't love it.
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Federighi is probably Apple's most engaging presenter. Lively and funny.
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On a personal note, Craig apparently likes Glamping in yurts.
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There is a 1.4x acceleration in app launching in El Capitan, Federighi said.
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I agree, Harry, but it also seems like he's speaking at a rather frenetic pace. Like he's in a hurry.
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Microsoft was dealing with the fact that its full-screen apps had little to do with conventional Windows, a conundrum that Windows 10 goes a fairly long way to address.
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We welcome your comments, by the way - let us know what you are thinking.
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Metal, the iOS technology that lets apps such as games get high performance by accessing the graphics subsystem directly, is coming to OS X.
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Adobe got an 8x improvement in rendering in After Effects thanks to Metal being included in El Capitan, Federighi said.
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Longtime Apple frenemy Adobe provided an endorsement quote about Metal.
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Demo time. Epic Games here to show how Metal will impact games on the Mac.
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The splitscreen view is just the sort of thing that we'll probably see in iOS later today--as OSX and iOS continue to merge.
